Data Analyst Job at Calculated Hire, Denver, CO

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  • Calculated Hire
  • Denver, CO

Job Description

Job Description:

Reporting to the Head of Research & Insights, the Senior Research Analyst is responsible for supporting Media Sales and Ad Sale Marketing with compelling data-driven insights to drive sales and position as a must-buy, and deliver marketplace intelligence for prospecting. The role consists of reporting and analysis across and the video landscape in support of advertising and media measurement initiatives.

Skills:

  • Expertly and efficiently respond to requests from Sales for custom research for agency and client presentations.
  • Thorough mastery of MRI-Simmons essential, Nielsen NPower, Nielsen Streaming Platform Ratings, Comscore VMX, iSpot, Media Radar
  • Track all research requests and match to sales revenue on a weekly basis.
  • Summarize marketplace intelligence, including quarterly reports of Top Ad Spenders by Industry Vertical from Media Radar, Magna Global, iSpot.
  • Summarize and distribute weekly newsletter and other marketplace reports from eMarketer, Magna, to Sales
  • Produce and maintain recurring reports including DISH Media Viewer profiles, Category analyses for industry verticals, quarterly Media Subs by DMA, and monthly Media reach as measured by Nielsen and Comscore.
  • Collaborate with Ad Sales Marketing to support Marketing presentations and decks with proof points from 3P sources, Nielsen, MRI, Comscore.

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